This chapter analyses the heterogeneous and multifaceted nature of hotel chains by developing three partial models, where the chain is presented as a bundle of resources, activities and relationships, which are combined into one integrated model of a hotel chain. Each of the three partial models...

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an...