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Theory
Consumer behaviour
82,939
Konsumentenverhalten
80,459
Theorie
10,825
Relationship marketing
9,012
Beziehungsmarketing
8,982
Brand management
7,536
Markenführung
7,495
Brand image
6,705
Markenimage
6,663
Customer satisfaction
5,670
Online-Handel
5,602
Online retailing
5,591
Kundenzufriedenheit
5,513
Informationsverhalten
5,285
USA
5,019
Information behaviour
4,995
Social Web
4,880
Social web
4,877
United States
4,764
Online-Marketing
4,600
Internet marketing
4,587
Service quality
4,404
Dienstleistungsqualität
4,362
Brand
4,313
Markenartikel
4,303
Deutschland
4,263
Einzelhandel
4,160
Retail trade
4,120
Germany
3,952
Experiment
3,839
Electronic Commerce
3,654
Werbewirkung
3,654
Advertising effects
3,615
Verbraucherverhalten
3,589
E-commerce
3,549
Emotion
3,239
Advertising
3,039
Werbung
2,958
Privater Konsum
2,879
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3,180
Undetermined
2,092
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4,788
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7
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4,121
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2,362
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2,044
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2,044
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972
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835
Aufsatz im Buch
618
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130
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122
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Lehrbuch
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35
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23
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23
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23
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Anderson, Simon P.
28
Mullainathan, Sendhil
28
Hruschka, Harald
25
Huber, Frank
25
Sutter, Matthias
24
Bauer, Hans H.
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Güth, Werner
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Dellaert, Benedict G. C.
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Samuelson, Larry
16
Armstrong, Mark
15
Bar-Isaac, Heski
15
Gierl, Heribert
15
Herrmann, Andreas
15
Jansen, Jos
15
Lagerlöf, Johan
15
Palma, André de
15
Shy, Oz
15
Strausz, Roland
15
Vermeulen, Frederic
15
Vives, Xavier
15
Eliaz, Kfir
14
Glaeser, Edward L.
14
Helm, Roland
14
Herweg, Fabian
14
Matějka, Filip
14
Menzio, Guido
14
Moraga-González, José Luis
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Deck, Cary A.
13
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National Bureau of Economic Research
112
INSEAD
9
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
American Marketing Association
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Bonn Graduate School of Economics
4
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Verlag Dr. Kovač
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Internationaler Währungsfonds / Research Department
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Special Libraries Association
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
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NBER working paper series
111
Working paper / National Bureau of Economic Research, Inc.
101
NBER Working Paper
97
Discussion paper / Centre for Economic Policy Research
96
CESifo working papers
77
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Economics letters
73
Europäische Hochschulschriften / 5
71
Journal of economic behavior & organization : JEBO
70
Journal of business research : JBR
65
Gabler Edition Wissenschaft
63
Journal of economic psychology : research in economic psychology and behavioral economics
61
International journal of industrial organization
60
European journal of operational research : EJOR
59
The American economic review
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
SpringerLink / Bücher
51
Journal of retailing and consumer services
48
Discussion papers / CEPR
44
Discussion paper
43
Discussion paper / Tinbergen Institute
41
Journal of economic theory
40
Journal of economics
40
Working paper
37
Discussion paper series / IZA
35
Operations research
35
The Rand journal of economics
35
Games and economic behavior
34
The review of economic studies
33
European economic review : EER
32
International journal of production economics
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Applied economics
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The journal of industrial economics
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of economic dynamics & control
28
CESifo Working Paper Series
27
Economic theory : official journal of the Society for the Advancement of Economic Theory
26
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ECONIS (ZBW)
10,570
Other ZBW resources
3
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1
Factors affecting consumers' choice of information processing strategy and product evaluation
Maheswaran, Durairaj
-
1987
Persistent link: https://www.econbiz.de/10000734090
Saved in:
2
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
Saved in:
3
Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus
-
1999
Persistent link: https://www.econbiz.de/10000678052
Saved in:
4
Strategic pricing, signaling, and costly information acquisition
Bester, Helmut
-
1998
Persistent link: https://www.econbiz.de/10000683416
Saved in:
5
Der Beitrag des Involvementkonstrukts zur Erklärung des Konsumentenverhaltens beim Kauf von Rindfleisch : Schlußfolgerungen aus einer theoretischen und empirischen Analyse des Kons...
Schulz, Ferdinand
-
1997
Persistent link: https://www.econbiz.de/10000960119
Saved in:
6
The role of price affect in behavioral pricing research : essays on the antecedents and consequences of consumers' emotional responses to price information
Peine, Klaus
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003713643
Saved in:
7
Determinanten des Kundenweiterempfehlungsverhaltens
Enzinger, Serena
-
2005
Persistent link: https://www.econbiz.de/10003075484
Saved in:
8
Die Automobil-Kaufentscheidung : ein theoretischer Erklärungsansatz und seine empirische Überprüfung
Unger, Mark
-
1998
Persistent link: https://www.econbiz.de/10000647829
Saved in:
9
Paternalism and psychology
Glaeser, Edward L.
- In:
Regulation : the Cato review of business and government
29
(
2006
)
2
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003353292
Saved in:
10
Nachfragerseitige Wissensdefizite als Hindernis einer Präferenzbildung für IT-Sicherheitsleistungen : Lösungsansätze des Marketings aus marktprozesstheoretischer und informationsök...
Neuber, Susanne
-
2006
Persistent link: https://www.econbiz.de/10003358495
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