Where can one systematically find research ideas? I propose a scheme to classify and broadly generalize the sources of inspiration for research topics, with emphasis on corporate finance. In the process, I propose 100 new research topics awaiting the brave and persistent

Financial economists writing about financial adverting often describe them as fluff at best and misleading or fraudulent at worst. This description typifies the first generation of behavioral finance that described people as irrational, misled by ads into cognitive and emotional errors. The...