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Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets
Anderson, Simon P.; Jullien, Bruno - 2015
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …
Persistent link: https://www.econbiz.de/10014025251
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Platform-dependent entrepreneurs : participants in an expanding universe of platforms?
Tschang, Feichin Ted - In: Academy of Management perspectives : AMP 35 (2021) 4, pp. 696-701
Persistent link: https://www.econbiz.de/10012813769
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010365882
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Taxation in digital media markets
Kind, Hans Jarle; Köthenbürger, Marko - 2016
Digital media goods and digital media platforms exhibit cost structures and network effects that imply that price and quantity effects of consumption taxes are qualitatively different compared to what we typically find for physical goods. For instance, in most European countries and US states,...
Persistent link: https://www.econbiz.de/10011566482
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010439376
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012607419
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012664715
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The choice of prices vs. quantities under uncertainty
Reisinger, Markus; Reßner, Ludwig - 2007
This paper analyzes a duopoly model with stochastic demand in which firms first choose their strategy variable and compete afterwards. Contrary to the existing literature, we show that firms do not always choose a quantity which is the variable that induces a smaller degree of competition. The...
Persistent link: https://www.econbiz.de/10003470531
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The choice of prices vs. quantities under uncertainty
Reisinger, Markus; Reßner, Ludwig - 2006 - This Version: October 2006
If duopolistic firms can choose their strategy variable, uncertainty about demand conditions and the degree of substitutability have countervailing effects on variable choice. High uncertainty favors prices, while close substitutability favors quantities. For intermediate values, a hybrid...
Persistent link: https://www.econbiz.de/10009744917
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The choice of prices vs. quantities under uncertainty
Reisinger, Markus; Reßner, Ludwig - 2007 - This Version: May 2007
This paper analyzes a duopoly model with stochastic demand in which firms first choose their strategy variable and compete afterwards. Contrary to the existing literature, we show that firms do not always choose a quantity which is the variable that induces a smaller degree of competition. The...
Persistent link: https://www.econbiz.de/10010383028