Showing 1 - 10 of 10,845
Persistent link: https://www.econbiz.de/10014468900
Persistent link: https://www.econbiz.de/10001575157
This paper investigates two coordination mechanisms in a simple distribution channel: 1) the manufacturer's suggested retail price (MSRP) and 2) the minimum advertised price (MAP). With a MSRP, the retailer can engage in a price discount policy to maintain control of the selling price. With a...
Persistent link: https://www.econbiz.de/10013214605
Persistent link: https://www.econbiz.de/10011302330
Persistent link: https://www.econbiz.de/10001794440
Persistent link: https://www.econbiz.de/10003774233
Persistent link: https://www.econbiz.de/10011289190
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...
Persistent link: https://www.econbiz.de/10014460384
Persistent link: https://www.econbiz.de/10011743777
We analyze a market where firms compete in a conventional and an electronicretail channel. Consumers easily compare prices online, but some incur purchaseuncertainties on the online channel. We investigate the market shares of the two retailchannels and the prices that are charged. We find that...
Persistent link: https://www.econbiz.de/10011326968