Guzman, Cristian; Vasquez, Felipe; Sanchez, Fernando - In: Latin American economic review : LAER ; official … 33 (2024), pp. 1-31
Research on innovation strategy, which focuses on what type of innovation that firms decide to implement, has primarily …) innovations. This paper extends the study of innovation strategy to nontechnological innovations (organizational and marketing …) and opens an understudied form of innovation strategy encompassing all possible combinations of innovative alternatives …