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This paper discusses the impact of a firm's technology portfolio on its market value. Two concepts are used to characterize a firm's portfolio: the number of technological fields and the degree of relatedness within the portfolio characterized by the amount of joint occurrences of patents in...
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This paper brings structural modeling to the literature on financial research in marketing. I estimate a dynamic investment-based model to understand the impact of advertising expenditures on stock returns and firm value. In addition, by interpreting advertising expenditures as an investment...
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Diese Dissertationsschrift hat die in der Praxis beliebte Unternehmensbewertung mit Multiplikatoren börsennotierter Vergleichsunternehmen zum Gegenstand. Um wissenschaftlicher Kritik an Ermessensspielräumen der Methode entgegenzutreten, werden <<intrinsische Multiplikatoren> vorgestellt, die eine Verknüpfung mit...</<intrinsische>
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