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Theory suggests that new market entrants play a special role for the creation of new technological pathways required for the development and diffusion of more sustainable forms of production, consumption, mobility and housing. Unconstrained by past technological investments, entrants can...
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This paper presents a theory of business model innovation (BMI) within incumbent firms. The process of business model … appreciate the critical dynamics of organizational change that must accompany BMI. In focusing on business units within large … multibusiness corporations, the paper suggests that those business units can be more likely to produce BMI than freestanding …
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