Showing 1 - 10 of 21,166
Persistent link: https://www.econbiz.de/10011347013
Persistent link: https://www.econbiz.de/10001525024
Persistent link: https://www.econbiz.de/10014340073
Persistent link: https://www.econbiz.de/10012508177
Persistent link: https://www.econbiz.de/10014366124
Persistent link: https://www.econbiz.de/10014581497
Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different...
Persistent link: https://www.econbiz.de/10012490435
Persistent link: https://www.econbiz.de/10014231287
Persistent link: https://www.econbiz.de/10000567373
One of the latest firm performance assessment measures is economic value added. Based on this measure, firm value depends on two factors: capital return and cost of capital. This research studies the correlation between criteria's related to economic value added (EVA, REVA, MVA) with the...
Persistent link: https://www.econbiz.de/10012847566