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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
-- Kapferer’s Prism and the Shifting Ground of Brand Identity -- Maxwell’s Demon and the Dwindling Supply of Consumer Attention …
Persistent link: https://www.econbiz.de/10013522812
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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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Liebe als Beziehungsform zwischen Konsumenten und Marken
Jodl, Florian - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002934160
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Social media : a new way to success?
Mustonen, Piia - 2009
Persistent link: https://www.econbiz.de/10003925596
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach
Mohan Raj, Prasanna - 2019
Brand choice is the biased, mindful and behavioural tendency which direct consumer's predisposition toward a brand …. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … loyalty. Brand loyalty is one of the key drivers of top-line growth. The committed loyal customers become evangelists for the …
Persistent link: https://www.econbiz.de/10012890919