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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Special issue: Multinational enterprises and the internationalisation process
Buckley, Peter J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003865622
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International business complexity and the internationalization of languages
Selmier, W. Travis; Oh, Chang Hoon - In: Business horizons 55 (2012) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10009522376
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Information costs in international business : analyzing the effects of economies of scale, cultural diversity and decentralization
Richter, Nicole Franziska - In: Management international review : mir ; journal of … 54 (2014) 2, pp. 171-193
Persistent link: https://www.econbiz.de/10010341919
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Adjusting to globalization
Greenaway, David (ed.) - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002931739
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Ethische Aspekte der Tätigkeit und Strategien multinationaler Unternehmen im Lichte des "Sustainable Development"
Kumar, Brij - In: Globalisierung: Arbeitsteilung oder Wohlstandsteilung?, (pp. 59-96). 1998
Persistent link: https://www.econbiz.de/10001424158
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Globalization strategies : the missing links
Pineda, Rodley C.; Natarajan, R. - In: Journal of transnational management development 4 (1999) 2, pp. 5-26
Persistent link: https://www.econbiz.de/10001529124
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Internationales Tourismus-Management : Herausforderungen, Strategien, Instrumente
Pompl, Wilhelm (ed.); Lieb, Manfred G. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001668551
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International Business Complexity and the Internationalization of Languages
Selmier, W. Travis - 2016
While the impacts of culture on international trade and foreign direct investment (FDI) have been much discussed, the influence of languages has been underappreciated in international business. We address this paucity by integrating literature from international economics, international...
Persistent link: https://www.econbiz.de/10012978921