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Critical understanding of existing entrepreneurial marketing models : 2002 - 2022
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100
With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....
Persistent link: https://www.econbiz.de/10014507346
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Suspense : exploring a new lens for outcome uncertainty in entrepreneurship
Hsieh, Chihmao - In: International journal of entrepreneurial venturing : IJEV 13 (2021) 1, pp. 27-62
Persistent link: https://www.econbiz.de/10012509601
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Entrepreneurial entropy : a resource exhaustion theory of firm failure from entrepreneurial orientation
Gali, Nazha; Hughes, Mathew (Mat); Morgan, Robert; … - In: Entrepreneurship theory and practice : ET&P 48 (2024) 1, pp. 141-170
Persistent link: https://www.econbiz.de/10014433402
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Absatzorientiertes Handeln von Unternehmensgründern im Internet : Implikationen einer kognitionswissenschaftlichen Fundierung
Schmengler, Kati - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389023
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Entrepreneurship : wie aus Ideen Unternehmen werden
Faltin, Günter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000658762
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Effective small business management : an entrepreneurial approach
Scarborough, Norman M.; Zimmerer, Thomas W. - 2002 - 7th ed
Persistent link: https://www.econbiz.de/10001684317
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Essentials of entrepreneurship and small business management
Zimmerer, Thomas W.; Scarborough, Norman M. - 2005 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001795302
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Essentials of entrepreneurship and small business management
Zimmerer, Thomas W.; Scarborough, Norman M. - 2002 - 3. ed
Persistent link: https://www.econbiz.de/10001649766
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Entrepreneurship : Modelle — Umsetzung — Perspektiven Mit Fallbeispielen aus Deutschland, Österreich und der Schweiz
Fueglistaller, Urs (contributor);  … - 2008 - 2., überarbeitete und erweiterte Auflage
Grundkonzepte des Entrepreneurship sowie die wesentlichen Aspekte für ein erfolgreiches unternehmerisches Engagement. In jedem …
Persistent link: https://www.econbiz.de/10013516915