recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …

We analyze how alternative consumer data handling regimes affect the welfare of consumers, advertising firms, and an … intermediary Ad exchange in the context of targeted advertising. We find that the collection and use of consumer data for targeting … share with advertising firms only a subset of consumer data, maximizing its profits at their cost. In situations where the …

This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and … discusses the extent to which resorting to alternative approaches to advertising might be fruitful. In doing so, it provides an …

advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started … optimal choices for advertising publishers. We highlight two-sided information asymmetries in online advertising markets and …

through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …

, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites … user-related factors: (a) more positive (negative) attitudes toward online advertising encourage adblocker deactivation … deactivation. These hypotheses were supported by a survey conducted by the Spanish advertising industry, but the influence of …

Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a … result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and … company ran TV advertising in one region of the country while shutting off TV advertising for the remainder of the country …

effect is determined, and one standard deviation in advertising has an impact on store traffic by 1.2%. But the impact at a …