We propose a framework covering multi-country and multi-generation diffusion processes. Our model focuses on choice-based diffusion model and we extend the model to incorporate heterogeneity of country. We decompose the choice probability for generation into two components; the first one is...

The effect of sticker shock, price difference between reference price and shelf price, is crucial in forecasting consumer demand. In marketing literature, several papers have modeled the impact of reference prices on brand choice via the sticker shock formulation. However, the effect of sticker...

This paper investigates the role of the outside good utility function on admissible substitution patterns in direct utility models of discrete/continuous demand. We first present a set of novel results that characterize the functional form of price effects within this class of models. The...