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Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel; Fournier, Susan - In: Quantitative Marketingforschung in Deutschland : …, (pp. 197-221). 2005
Persistent link: https://www.econbiz.de/10003289260
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Liebe als Beziehungsform zwischen Konsumenten und Marken
Jodl, Florian - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002934160
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Customer value theory : sensitivity to price, emotional values, social relationship supports, and values conscious organic products purchase intention
Sharma, Surbhi; Kushwaha, Bijay Prasad - In: International journal of Indian culture and business … 32 (2024) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10015064668
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Prosumer-to-customer exchange in the sharing economy : evidence from the P2P accommodation context
Xiang, Diandian; Jiao, Guanzhe; Sun, Bin; Peng, Chenming; … - In: Journal of business research : JBR 145 (2022), pp. 426-441
Persistent link: https://www.econbiz.de/10013197918
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You get what you give : theory and evidence of reciprocity in the sharing economy
Proserpio, Davide; Xu, Wendy; Zervas, Georgios - In: Quantitative marketing and economics : QME 16 (2018) 4, pp. 371-407
Persistent link: https://www.econbiz.de/10011963214
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When do materialistic consumers join commercial sharing systems
Akbar, Payam; Mai, Robert; Hoffman, Stefan - In: Journal of business research : JBR 69 (2016) 10, pp. 4215-4224
Persistent link: https://www.econbiz.de/10011554111
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How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong; Yang, Zhiyong; Zhang, Yinlong; … - In: Journal of marketing research 59 (2022) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
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Access-basierter Konsum als Bestandteil der Sharing Economy : eine ökonomische Analyse der Konsumentenpräferenzen
Kabisreiter, Carina - 2017
Persistent link: https://www.econbiz.de/10013435866
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Consumer-to-consumer product trading with strategic consumer behaviors in the sharing economy
Zhang, Juzhi; Choi, Tsan-Ming; Cai, Ya-Jun - In: IEEE transactions on engineering management : EM 70 (2023) 5, pp. 1708-1723
Persistent link: https://www.econbiz.de/10014305406