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Theory
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
26,165
Beziehungsmarketing
25,491
Theorie
10,946
Brand management
8,178
Markenführung
8,134
Customer satisfaction
8,104
Kundenzufriedenheit
7,882
Brand image
7,028
Markenimage
6,984
Service quality
6,207
Dienstleistungsqualität
6,153
Deutschland
5,957
Online-Handel
5,930
Online retailing
5,915
Social Web
5,752
Social web
5,749
Germany
5,638
USA
5,533
United States
5,279
Online-Marketing
5,247
Internet marketing
5,220
Einzelhandel
4,599
Electronic Commerce
4,581
Retail trade
4,552
Brand
4,461
Markenartikel
4,450
E-commerce
4,406
Marketingmanagement
3,898
Marketing management
3,879
Werbewirkung
3,698
Advertising effects
3,659
Verbraucherverhalten
3,591
Emotion
3,488
Experiment
3,422
Vertrauen
3,177
Confidence
3,158
Advertising
3,087
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Free
2,731
Undetermined
2,019
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Book / Working Paper
5,765
Article
5,006
Journal
7
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Article in journal
3,994
Aufsatz in Zeitschrift
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Graue Literatur
2,026
Non-commercial literature
2,026
Arbeitspapier
1,659
Working Paper
1,659
Hochschulschrift
1,348
Thesis
1,181
Aufsatz im Buch
950
Book section
950
Bibliografie enthalten
349
Bibliography included
349
Collection of articles of several authors
215
Sammelwerk
215
Aufsatzsammlung
166
Lehrbuch
128
Textbook
118
Collection of articles written by one author
113
Sammlung
113
Case study
77
Fallstudie
77
Konferenzschrift
60
Handbook
58
Handbuch
58
Systematic review
40
Übersichtsarbeit
40
Conference proceedings
36
Conference paper
32
Konferenzbeitrag
32
Glossar enthalten
19
Glossary included
19
Festschrift
13
Amtsdruckschrift
12
Government document
12
Forschungsbericht
11
Mehrbändiges Werk
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English
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German
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French
84
Polish
22
Spanish
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Italian
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Portuguese
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Hungarian
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Dutch
2
Swedish
2
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2
Romanian
1
Russian
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Author
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Homburg, Christian
48
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
33
Herrmann, Andreas
33
Anderson, Simon P.
27
Hruschka, Harald
25
Mullainathan, Sendhil
21
Piller, Frank T.
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Rudanko, Leena
19
Stauss, Bernd
19
Blundell, Richard W.
18
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Ahlert, Dieter
17
Reichwald, Ralf
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Armstrong, Mark
15
Günter, Bernd
15
Helm, Sabrina
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Swoboda, Bernhard
15
Vermeulen, Frederic
15
Albers, Sönke
14
Decker, Reinhold
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Palma, André de
14
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National Bureau of Economic Research
96
INSEAD
10
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
Fördergesellschaft Marketing an der Universität Augsburg
6
American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Instituto Valenciano de Investigaciones Económicas
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Eric Cuvillier <Firma>
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Svenska Handelshögskolan <Helsinki>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Universität Rostock
2
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Gabler Edition Wissenschaft
110
NBER working paper series
95
European journal of operational research : EJOR
90
Working paper / National Bureau of Economic Research, Inc.
89
NBER Working Paper
83
SpringerLink / Bücher
80
Europäische Hochschulschriften / 5
78
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of business research : JBR
60
International journal of industrial organization
59
Economics letters
58
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Springer eBook Collection / Business and Economics
51
Journal of retailing and consumer services
50
CESifo working papers
45
The American economic review
43
International journal of production research
38
International journal of production economics
35
Discussion papers / CEPR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Operations research
34
Discussion paper
33
Journal of economics
33
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Working paper
32
Journal of business economics : JBE
30
Manufacturing & service operations management : M & SOM
29
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Marketing : ZFP ; journal of research and management
28
Faculty & research / Insead : working paper series
27
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
European economic review : EER
25
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Source
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ECONIS (ZBW)
10,774
Other ZBW resources
4
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1
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
2
Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000541974
Saved in:
3
Käuferverhalten bei legalen Musikdownloads : Auswahlverhalten, Qualitätsbeurteilung und Kundenbindung
Schwenkert, Ferdinand Emanuel
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354638
Saved in:
4
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
5
Reaktanz gegenüber Kundenbindungsprogrammen
Wendlandt, Mark
-
2009
Persistent link: https://www.econbiz.de/10003851848
Saved in:
6
Customer Relationship Management : profitabilitätsorientierte Bindung von Wohnungsmietern
Sperl, Friederike
-
2009
Persistent link: https://www.econbiz.de/10003868167
Saved in:
7
Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
Saved in:
8
Status und Kundenbindung
Zimmermann, Jens
-
2013
Persistent link: https://www.econbiz.de/10009754091
Saved in:
9
How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects
Steiner, Winfried J.
;
Siems, Florian
;
Weber, Anett
; …
- In:
Journal of business economics : JBE
84
(
2014
)
6
,
pp. 879-912
Persistent link: https://www.econbiz.de/10010390180
Saved in:
10
Kundenloyalität, Kundenbindung und Kundenbindungspotential : Modellgenese und empirische Überprüfung im Retail-Banking
Koot, Christian
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003115163
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