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1. Introduction -- 2. The curious case of the missing social agent in sports economics -- 3. Missing links: towards a … theory of social economic agency for sports attendance -- 4. A critical realist-behavioural economics hybrid theory of sports …This book provides a new and unique perspective on ideas of demand within sports economics. It reviews the …
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The classical Uncertainty of Outcome Hypothesis (UOH) informs economists' understanding consumer decisions to attend sporting events and models of team revenue generation. Coates, Humphreys and Zhou (2014) developed a reference dependent preference based consumer choice model under uncertainty...
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