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Kaum eine ordnungspolitische oder regulatorische Frage hat in der deutschen Telekommunikationsbranche wohl in den letzten Jahren für so viel Aufruhr gesorgt, wie die Einführung des neuen §9a in das Telekommunikationsgesetz (TKG). Die neue Vorschrift sieht vor, dass die Bundesnetzagentur...
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Media platforms typically operate in a two-sided market, where advertising space serves as a major source of revenues. However, advertising volumes are highly volatile over time and characterized by cyclical behavior. Firms' marketing expenditures in general are far from stable. Due to planning...
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The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503
This paper analyses the quality provision of interrelated market firms under different market structures both theoretically and empirically. A theoretical model is built, where a media firm offers newspapers in a primary market and advertising space in the secondary market. Furthermore, the...
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Nicht erst seit der geplanten Fusion zwischen den beiden Medienkonzernen, der ProSiebenSat.1 Media AG und der Axel Springer AG im Jahr 2005, wird in Deutschland aber auch in anderen Ländern, wie der USA, Großbri-tannien und Australien eine rege Diskussion darüber geführt, wie crossme-diale...
Persistent link: https://www.econbiz.de/10003554570
This paper analyses the extent of inter-format retail competition between supermarkets, discounters and drugstores in Germany, using data from the German market for diapers. We estimate a random coefficient logit model at the individual household level. Based on consumer substitution patterns,...
Persistent link: https://www.econbiz.de/10010227408