In case of a product innovation firms start producing a new product. While doing so, such a firm should decide what to … technology, increases over time. The implication is that a later innovation enables the firm to produce a better innovative … product market, the better the quality of the innovative product needs to be for the product innovation to be optimal …

Purpose: The purpose of this study is to investigate the success factors that could improve the product innovation in a … total quality management (TQM) culture towards product innovation. Findings: TQM culture and process improvement factor … positively impact towards product innovation in a firm. Research Limitations/Implications: The paper focuses on the level of …