Refers to the historic article by Theodore Levitt, entitled “Marketing myopia”, that appeared in 1960 in the Harvard Business Review which has had significant impact on business thought and practice. The philosophy or orientation presented by Levitt still has profound implications for the...

Many studies claim that when an organization interacts with suppliers and with customers across the supply chain, the organization would achieve improved time performances. This claim, however, has undergone limited theoretical development, as well as subsequent systematic empirical testing. As...

Supply Chain Management (SCM) has recently become a popular theme at management conferences and in international journals. However, the concept is not well defined and only implemented in relatively few companies in Europe, typically large, multinational companies. Also, research and educational...