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Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.; Lusch, Robert F.; Akaka, Melissa Archpru - 2010
Persistent link: https://www.econbiz.de/10003968697
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An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - 2012
Persistent link: https://www.econbiz.de/10009572488
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.; Lusch, Robert F.; Horbel, Chris; … - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008908803
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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.; Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Advancing sales theory through a holistic view : how social structures frame selling : introduction
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L.; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 221-226
Persistent link: https://www.econbiz.de/10012395123
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Service-dominant logic 2025
Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011671917