Paying it forward" is a behavior in which people help someone else because they were helped in the past. Although experimental evidence exists that indicates that real human beings often "pay-it-forward" even in the face of free-rider risks, the theoretical basis for the evolution of this...

This paper considers a model of reference-dependent utility in which the individual makes a conscious choice of her reference point for future consumption. The model incorporates the combination of loss aversion and anticipatory utility as competing forces in the determination of the optimal...