//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory of the firm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perceptual position and compet...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory of the firm
Marketing management
12
Marketingmanagement
12
Brand management
6
Competitive advantage
6
Markenführung
6
Wettbewerbsvorteil
6
Market entry
5
Marketing
5
Markteintritt
5
Theorie
5
Theory
5
Market orientation
4
USA
4
United States
4
competition
4
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Corporate culture
2
Handelsmarke
2
Innovation
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketingstrategie
2
Marktforschung
2
Organizational culture
2
Relationship marketing
2
Store brand
2
Theorie der Unternehmung
2
Unternehmenskultur
2
Abidjan
1
Air transport
1
Aufsatzsammlung
1
Brand authenticity
1
Brand heritage
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Carpenter, Gregory S.
2
Nakamoto, Kent
2
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Michael Porter ; Vol. 2
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
;
Nakamoto, Kent
-
2010
Persistent link: https://www.econbiz.de/10003888631
Saved in:
2
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->