Does liking or wanting predict the delay between consumption episodes? Although these psychological processes are correlated, we find that memory for liking, rather than wanting, determines the number of days that pass until the consumption of a food is repeated. Experiment 1 found that liking...

This research examines how a focus on time versus money can lead to two distinct mindsets that impact to consumers' willingness to donate to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal that asking individuals to think about quot;how...

This research examines how a focus on time versus money can lead to two distinct mindsets that impact consumers' willingness to donate to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal that asking individuals to think about "how much time...