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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual … approaches in theory and practice: Theory is dominated by quantitative studies that measure the effects of individual factors … is no comprehensive theory of auction prices that combines both perspectives. To fill this gap, the author conducts three …
Persistent link: https://www.econbiz.de/10013450820
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Elasticities and dynamics of on-line price promotions and advertising
Bratina, Danjel - In: Economic research 31 (2018) 1,2, pp. 1228-1239
Persistent link: https://www.econbiz.de/10012391416
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Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan; Varshney, Sanjeev - In: International journal of internet marketing and … 13 (2019) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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Fuzzy time series : an application in e-commerce
Karasan, Ali; Sevim, İsmail; Çinar, Melih - In: Handbook of research on intelligent techniques and …, (pp. 258-290). 2017
Persistent link: https://www.econbiz.de/10014576418
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Psychic Ads : Identifying Students for Higher Education by Analysing Google Trends Time Series for Targeted Advertising on Google Adwords
N., Kavya; Rai, Nishita; Ahmed, Mohsin - 2015
In this paper we show how an Institute of Higher Education can predict future MBA students for targeted advertising by analysing Google query data. We extract normalized query data from Google trends and compute correlations of time shifted time series. We then conclude that highly correlated...
Persistent link: https://www.econbiz.de/10014136023
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Can online consumer reviews signal restaurant closure : a deep learning-based time-series analysis
Tao, Jie; Zhou, Lina - In: IEEE transactions on engineering management : EM 70 (2023) 3, pp. 834-848
Persistent link: https://www.econbiz.de/10014303597
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Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi; Schroeder, Ashley; Pan, Bing; Sundar, S. Shyam - In: Information technology & tourism 26 (2024) 1, pp. 183-217
Persistent link: https://www.econbiz.de/10014452362