Castellanos, Pablo; García, Jaume; Sánchez, José Manuel - In: Journal of Sports Economics 12 (2011) 4, pp. 464-486
The contingent valuation method (CVM) is used to estimate the willingness to pay (WTP) to keep a football club in a city in Spain (R. C. Deportivo de A Coruña). The authors pay attention to the distinction between genuine and protest zeros in the answer to an open-ended question. The authors...