Purpose – This study focuses on the emotional aspects of destinations and employs two different scales for capturing the affective component of city destination image. The aim of this paper is not only to measure the emotions assigned to different European cities, but also to compare these two...

Discusses consumer lifestyle attributes and psychographic data with respect to market segmentation and as systematized by “Eurostyles”. Describes a sample application of a neural etwork model to assist in the transfer of the Eurostyle typology to the USA.