Purpose – Social network analysis (SNA) is an under-utilised framework for research into festivals and events. The purpose of this paper is to reflect on the history of SNA and explore its key concepts, in order that they might be applied to festivals and their environments....

Purpose – There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in this regard in an Australasian context....