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Purpose – To demonstrate how brand netnography is useful in showing how visitors interpret the places, people and situations that they experience when traveling. Design/methodology/approach – Through analysis of online consumer stories about their travel experiences, this paper probes how...
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This volume examines current tourism assessment perspectives and practices. The volume examines importance-performance analysis to discern cultural differences in image perceptions, network analysis methods for modelling tourism inter-organizational systems, and tools for overcoming bad...
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