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Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter
Revilla Hernández, Mercedes; Santana Talavera, Agustín; … - 2021
The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...
Persistent link: https://www.econbiz.de/10013251297
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Modelling the Impact of Social Media Influencers on Behavioural Intentions of Millennials : The Case of Tourism in Rural Areas in Greece
Chatzigeorgiou, Chryssoula - 2020
becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer … and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination …
Persistent link: https://www.econbiz.de/10014090174
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The Evolution of Destination Branding : A Review of Branding Literature in Tourism
Almeyda-Ibáñez, Marta; George, Babu P. - 2020
Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands …. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by … tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them …
Persistent link: https://www.econbiz.de/10014090176
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The Relationship between Personality, Gender and Hotel Department: The Case of Alanya
Yıldız, Sevcan; Üngüren, Engin; Polat, Cihan - Volkswirtschaftliche Fakultät, … - 2008
This study evaluates relationship between personality, gender and departments of a random sample of 91 employees working in 5-star hotels in the Alanya Region of Turkey. Evaluation was conducted using Cattell’s 16 PF (Sixteen Personality Factor) questionnaire. T-test assessed the relationship...
Persistent link: https://www.econbiz.de/10008646760
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How the Language Works: A Biography of Hegemony
Korstanje, Maximiliano - Volkswirtschaftliche Fakultät, … - 2009
The following notes of research are aimed at disusing succinctly how language works into a tourist organization founding hegemony, conflict and a hierarchal order among involved groups. Basically, it contains the own individual experiences in a rent a car organization where English language is...
Persistent link: https://www.econbiz.de/10008646769
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The Role of Innovation Activities in Tourism and Regional Growth in Europe
Korres, George M. - Volkswirtschaftliche Fakultät, … - 2007
Tourism plays a crucial role for national economies throughout the world. In Europe, international tourism receipts … were almost three times higher in the late 1990s than they were in the late 1980s. Tourism has great potential as regards … economic and social cohesion. The importance of innovation was long underestimated in service and tourism activities …
Persistent link: https://www.econbiz.de/10008680968
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Tourism Development Policy, Strategic Alliances and Impact of Consumer Price Index on Tourist Arrivals: The Case of Malaysia
Nanthakumar, Loganathan; Ibrahim, Yahaya; Harun, Madzli - Volkswirtschaftliche Fakultät, … - 2007
Many studies have shown the importance of tourism industry in enhancing trade performance and economic development …. This study examines the hypothesis of ‘economic-driven’ tourism growth in Malaysia by using econometric modelling. To … generate the empirical analysis, this study used data from 1980-2007 to analyze the economic-driven tourism growth by using …
Persistent link: https://www.econbiz.de/10008680977
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Environmental Ethics and Biodiversity Policy in Tourism: The Caretta-Caretta Case in Greece
Psarikidou, Katerina - Volkswirtschaftliche Fakultät, … - 2007
The radical tourism development and its adverse environmental impacts have revived the discussion about Environmental … environmental ethics, the current Biodiversity and Sustainable Tourism Development policy-making, and the tourism industry. More … of caretta caretta case in Greece, the EU Habitats Directive and the tourism development at the area, it is concluded …
Persistent link: https://www.econbiz.de/10008680986
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Analysis of the Impact of Tourism on the West Africa Economy: A Panel Data Approach
Ige, Cyril Segun; Odularu, Gbadebo Olusegun - Volkswirtschaftliche Fakultät, … - 2007
Tourism and related recreation activities play a significant role in the generation of income / foreign exchange and … provision of employment opportunities. Against this backdrop, this paper aims at ascertaining empirically the impact of tourism … variables, it recommends that the role of tourism cannot be over-emphasized in the sustainable economic development in West …
Persistent link: https://www.econbiz.de/10008680999
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Who am I? Where did I Come from? Where do I go to Find out? Genealogy, the Internet and Tourism
Josiam, Bharath M.; Frazier, Richard - Volkswirtschaftliche Fakultät, … - 2008
, genealogists today use the Internet. However, genealogists still need to travel. Genealogy related tourism involves covering …
Persistent link: https://www.econbiz.de/10008681016