Yeh, Shih-Shuo; Ma, Tao; Huan, Tzung-Cheng - In: International Journal of Contemporary Hospitality Management 28 (2016) 6, pp. 1204-1224
Purpose Social entrepreneurship by hoteliers in “going green” promotes a better future for the environment and arguably also for the human race. However, going green potentially increases costs for both hoteliers and their guests. Environmental education (EE) is possibly a useful vehicle for...