"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--

"This book adds to the knowledge in the field of religious tourism by providing readers with information on the international perspectives as well as the most current religious tourism practices used in both developed and developing countries. It also raises the level of awareness on the main...

Relationships are widely recognized as key to business success in the form of both informal interpersonal networks and formal organizational relationships. While Chinese personal networks (guanxi) have attracted scholars’ interest, the concept has not been fully investigated or understood in...