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Tourist motivations to participate in adventure tourism activities in Gauteng, South Africa
Chauke, Tshepho J.; Tshipala, Ndivhuwo N.; Boshoff, Liezel - In: International journal of leisure and tourism marketing … 7 (2022) 4, pp. 302-324
Persistent link: https://www.econbiz.de/10014318725
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Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of Business Research 66 (2013) 6, pp. 759-764
destination's goal progress information in advertising messages non-linearly influences tourists' motivation to visit the …Promoting a destination challenges tourism managers when potential visitors have mixed images. Extending Koo and … destination. A sample of 114 potential tourists was assigned randomly to scenarios employing a 2 (goal progress frame: to-date vs …
Persistent link: https://www.econbiz.de/10011050029
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What travel motivational factors influence Muslim tourists towards MMITD?
Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 48-73
Persistent link: https://www.econbiz.de/10011659461
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Desire for experiential travel, avoidance of rituality and social esteem: An empirical study of consumer response to tourism innovation
Chan, Wing Yin; To, Kin Man; Chu, Wai Ching - In: Journal of Innovation & Knowledge (JIK) 1 (2016) 1, pp. 24-35
of the study enrich the existing literature of consumer behavior and tourist consumption in response to tourism …
Persistent link: https://www.econbiz.de/10011946702
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Rural Tourism - Grouth Factor Moldova’s Competitiveness
Alina, Suslenco - 2015
tourist destination, has a rich potential for its visitors. The tourist product of the country is a complex ensemble of …
Persistent link: https://www.econbiz.de/10013015940
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Tourism Supply and Demand
Camilleri, Mark Anthony - 2018
The demand for tourism products may be affected by the marketing mix elements, including the nature of the product or service, its distribution, its promotional strategies and its price. Price is the only element in the marketing mix which actually produces revenue. However, the setting of a...
Persistent link: https://www.econbiz.de/10012907533
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Tourism Distribution Channels
Camilleri, Mark Anthony - 2018
The distribution channels link the customers with the businesses. For many years, the tourism businesses may have distributed their products and services through intermediaries. However, the latest advances in technology have brought significant changes in this regard. More individuals and...
Persistent link: https://www.econbiz.de/10012907535
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Residents Perception of the Role of Local Cuisine as a Tourism Product in Destination Marketing
Tiwari, Ranjana - 2021
The main purpose of the study was to find out the role of local cuisine as a marketing tool in tourism destination … promotion. It also aimed to find out the possible marketing strategies to include local cuisine in destination promotion. A … local food products can be the possible marketing strategies to enhance the destination image. The results of this study …
Persistent link: https://www.econbiz.de/10013214944
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Creating Shared Value through Strategic CSR in Tourism
Camilleri, Mark Anthony - 2021
Literature review about corporate social responsibility (CSR) suggests that there are organisational benefits to be gained from unintentional discretionary expenditure in laudable behaviour. With this in mind, the methodology integrates insights from the ‘stakeholder theory’ and the...
Persistent link: https://www.econbiz.de/10013215002
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Desire for experiential travel, avoidance of rituality and social esteem : an empirical study of consumer response to tourism innovation
Chan, Wing Yin; To, Kin Man; Chu, Wai Ching - In: Journal of innovation & knowledge : JIK 1 (2016) 1, pp. 24-35
of the study enrich the existing literature of consumer behavior and tourist consumption in response to tourism …
Persistent link: https://www.econbiz.de/10011846586