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Open innovation allows the hotel industry to create platforms and channels for collaboration with its customers, which …, since once the customer makes use of the hotel's services, he/she will recommend the hotel to third parties if he/she is … satisfied with it. Through customer satisfaction and subsequent recommendations, the hotel thus obtains new clients and retains …
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immaturity. In addition, the article offers vital insight into customer value creation chain of hotel and tour operators. …
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the expansion of the hotel industry, seen through the parameters: investments in new hotel capacities, increasing the …
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