Observes that there has been considerable recent interest in evolving forms of network organizations, and notes the suggestion that organizations are developing increasingly fuzzy external boundaries as ongoing relationships with external subcontractors are developed. Identifies a number of...

Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to create “virtual” tourism destination organisations,...