Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

China is currently expecting a growth in inbound travel demand as the result of China's “open door policy,” participation in World Trade Organization (WTO), success in hosting the Olympics in Beijing in the year 2008 and political stability. This paper focused on two issues: (1) forecasting...

The terms enterprise, entrepreneurship and small business are frequently used in the context of education and small business formation. Particular countries have preference for the use of the terms in specific circumstances, for example, entrepreneurship is more common in the USA and Canada,...

This paper details a second stage of a study into the use of small business computerised accounting systems (CAS), together with the role and impact of the accountant across businesses that use and do not use computerised systems. The most popular accounting software product is MYOB and the CAS...

Maintaining a stable and competitive workforce is a key element of the role of management, and there has emerged a barrage of 'recipes' to achieve this. All too frequently, however, these new concepts replace the old, with little justification other than being innovative. This article...

This paper examines the dynamic relations between stock prices and exchange rates in Sri Lanka. We use monthly data on four foreign exchange rates and the All Share Price Index (ASPI) of the Colombo Stock Exchange for the period January 1986 to December 2004 in the empirical analysis. The time...

Adequate, appropriate training of quality managers is essential to the development and implementation of effective quality management systems. This study reports on a survey of 235 Australian quality managers to determine their perceptions of their training and development needs, the extent to...

Purpose - This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for dealing with stakehoders can be determined based on stakeholder ability to cooperate adn threaten...

There has been little research undertaken on foodservice buying behaviour and so there are no models to describe it. This is of concern, for when suppliers develop new foodservice products they need to understand the purchasing decision process and the factors that affect the purchasing...