Kumar, Navin; Panda, Rajeev Kumar; Prakash, K.C. - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 928-946
Purpose The current research prioritizes the dimensions of a higher-order customer engagement construct in the tourism destination context in order of their relative importance as perceived by tourists to provide meaningful insights to the tourism industry player. Design/methodology/approach...
