West Virginia’s tourism and craft brewing industries have experienced rapid growth within the last several years as a result of changing state policies and creative business models emphasizing immersion in and appreciation of the state’s rich rural heritage. The state’s craft breweries...

Tourism is an upcoming industry with a high potential for future growth. Many factors influencing destination image (DI) are affecting tourism development. Therefore, studying factors influencing DI is essential. This research study aims to model the factors influencing DI in the tourism...