"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--

Tourism is one of the biggest industries in the world and its contribution to the global economy has continued to grow. Due to the rapid development of technology, tourism has seen some critical changes in how people interact with the industry. By applying artificial intelligence (AI) to...

"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of...