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The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed...
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We invite you to read the Special Issue on business models in tourism, in the context of considering the principles of sustainable development. It is a collection of 14 articles published in a Special Issue of Sustainability MDPI in 2019–2021. The dynamic changes taking place in the world...
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Open innovation allows the hotel industry to create platforms and channels for collaboration with its customers, which …, since once the customer makes use of the hotel's services, he/she will recommend the hotel to third parties if he/she is … satisfied with it. Through customer satisfaction and subsequent recommendations, the hotel thus obtains new clients and retains …
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