The global demographic trends are well known and well established. The numbers of older people are increasing across the world as the ageing post-war generation moves into retirement. There is also a growing body of evidence that many of the current generation of older people are keen and...

This paper explores the impact of demographic trends on the market for tourism and considers how the economic power of older tourists is being – or could be – harnessed to maximise the potential both for visitors and domestic populations. The paper also suggests strategies to capitalise more...

In the recent years, the elderly foreign tourist segment has become increasingly important for the tourism industry. The strength of this market segment lies its two characteristics: the purchasing power and the time available for travel. This research was conducted based on these...