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Modern society, recent trends and contemporary lifestyles show a general increase in tourist flows and the growing importance of the tourism industry in many countries throughout the world. Despite this phenomenon, tourism has still proven to be a difficult issue for tourism enterprises to deal...
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The purpose of this contribution is to highlight the approaches and managerial techniques that enable destination management based on relational and networking culture. The first part of the paper presents a theoretical analysis, examining possible models and cultural approaches for the...
Persistent link: https://www.econbiz.de/10014173062
We live in a service age. In everyday life, as well as in business management, every action, behaviour, process, strategy is increasingly oriented to service. Gradually, every human activity is positively affected by service logics in search of better performance and improved quality levels....
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