Scaglione, Miriam; Murphy, Jamie - In: Applied economics in the digital era : essays in honor …, (pp. 151-173). 2020
This study investigates the Bass Diffusion model. Bass' parameters of innovation (p) and imitation (q) help explain adoption, and the ratio of these parameters sheds insights on critical mass. This study compares the parameters p and q across 13 internet diffusion datasets in five tourism...
