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Purpose: This research study analyzes Moldovans’ intentions to visit Greece, and their perceptions of Greece’s image as … findings are based upon a sample of 139 respondents. Findings: The findings reveal that, overall, Greece’s image as a tourist … creating marketing strategies that would help in managing and improving Greece’s image as a destination among Moldovan tourists …
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Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
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The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...
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