Over the past decade, the tourism industry in Vietnam in general and in Central Vietnam in particular has grown significantly and played a major role in the economy, contributing not only to the national GDP but also to development of other sectors such as transportation, construction and...

Inter-firm cooperation has received attention in recent year due to its benefit. However, little has been studied about the way to develop this relationship. In this paper we provide evidence on the development of small and medium-sized enterprises (SMEs) in Vietnam relying on inter-firm...

The main purpose of this study is to examine the causal relationships between components of customer-based brand equity for a tourist destination. We have collected data from 252 South Korean tourists in Danang City and tested some hypotheses by applying structural equation modeling (SEM)....

PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...