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ChatGPT : cross-cultural tourism research imperative

Chen, Sirong; Zhang, Ke; Li, Xiaonan; Huiyue, Ye; Lin, … - In: Journal of economics & management 45 (2023) 1, pp. 137-146

Aim/purpose - Cultural differences play an influential role in driving tourism development and varying outcomes of … technology acceptance. The impact of ChatGPT on tourism is yet to be explored. Therefore, this study discussed how ChatGPT may … influence tourism development and management in different cultural contexts. Design/methodology/approach - Drawing specifically …

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