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Problems caused by overtourism are currently a major concern in the most visited destinations. Awareness of overtourism and the amount of news about reactions to overtourism has been increasing around the world recently. Overtourism has been frequently discussed by journalists in media,...
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There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business...
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"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...
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