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Tourismusregion
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Brand image
4
Business-to-business marketing
4
Destination management
4
Destinationsmanagement
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Finanzdienstleistung
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Finnland
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Konsumentenverhalten
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Lieferantenmanagement
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Online-Marketing
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Social Web
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Social web
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Supplier relationship management
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Tourism destination
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Tourism industry
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Tourismuswirtschaft
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B2B branding
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Betriebliche Wertschöpfung
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Brand awareness
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Brand credibility
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Brand identity
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Brand orientation
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Coopetition
2
Crisis communication
2
Customer value
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E-commerce
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English
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Kylänen, Mika
2
Saraniemi, Saila
2
Hakulinen, Sanna
1
Komppula, Raija
1
Rusko, Rauno
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European management journal
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing change in tourism : creating opportunities - overcoming obstacles
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ECONIS (ZBW)
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Problematizing the concept of tourism destination : an analysis of different theoretical approaches
Saraniemi, Saila
;
Kylänen, Mika
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10008904611
Saved in:
2
Unintentional coopetition in the service industries : the case of Pyhä-Luosto tourism destination in the Finnish Lapland
Kylänen, Mika
;
Rusko, Rauno
- In:
European management journal
29
(
2011
)
3
,
pp. 193-205
Persistent link: https://www.econbiz.de/10009160413
Saved in:
3
The life cycle of a specific tourist product : Christmas in Lapland
Komppula, Raija
;
Hakulinen, Sanna
;
Saraniemi, Saila
- In:
Managing change in tourism : creating opportunities - …
,
(pp. 87-100)
.
2010
Persistent link: https://www.econbiz.de/10003944258
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