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Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Sauer, Achim
;
El-Ansary, Adel I.
;
Tomczak, Torsten
; …
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 221-233)
.
2007
Persistent link: https://www.econbiz.de/10003434856
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