Zheng, Shi; Xu, Pei; Wang, Zhigang; Song, Shunfeng - In: China Agricultural Economic Review 4 (2012) 2, pp. 200-215
Purpose – The purpose of this paper is to discuss the evolution of the food traceability system in China, examine factors that affect consumers' perception of a food traceability system, and determine their willingness to pay for having the system. Design/methodology/approach – Beijing, one...
